Hours per hundred products
A missing brand field or a description that never names the material costs minutes each, times your whole catalog.
Every fix drafted. Nothing live until you say so.
Recommendations shows the evidence, the current value and the drafted replacement side by side. Approve, edit, apply in bulk — and revert anything from History.
What is Recommendations in Sphen.ai?
Recommendations is the page where every proposed catalog change waits for your decision. Sphen.ai shows the evidence, the current value and the drafted replacement side by side. You approve, edit, apply or dismiss each one. Nothing reaches your storefront until you press Apply, and every applied change can be reverted from History.
Updated:
Fixes are trivial one by one — and decisive together.
No reason attached
Generic SEO tools list issues without saying which buyer question a fix pays into.
Risky bulk edits
Mass edits without a before/after and an undo are how good product data gets overwritten.
Every feature in this area
Product descriptions that answer what buyers ask.Explore →
The first lines Google and AI read, written on purpose.Explore →
Collection pages that explain the category, not just list it.Explore →
Fix a hundred products at once, with a count first.Explore →
Every applied change on record, checked, measured and reversible.Explore →
Alt text that tells AI and Google what the picture shows.Explore →
The right Shopify category for every product, picked from the real taxonomy.Explore →
Variants with no price, no SKU or no name are invisible to agents and feeds.Explore →
Your pages and articles, checked for SEO fields, headings and structured data.Explore →
How does recommendations work?
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Start with the highest impact
Top recommendations surfaces the fixes worth doing first, each with an impact score. The full approval table sits right below.
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Read the evidence, then draft
Every recommendation explains what is wrong, which buyer questions it affects and what happens when you apply. Generate the draft, edit it, or refine it with AI.
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Apply — and keep the undo
Applied changes land in History with their status. Each one can be reverted, and Sphen.ai warns you if the field was edited in Shopify since.
How do you review and apply a fix?
Top recommendations first
The Open tab starts with Top recommendations. These are your highest-impact fixes as cards, each with an impact score and a Review button. Below them sits the All recommendations table. Its tabs narrow by object type: All, Products, Collections, Pages, Blog posts and Translations. You can search by title, sort by priority and filter by proposal state on a type tab.
Before and after with evidence
Open a recommendation with Review or Details. You see Before / after and the Evidence block with Current, Target and Signal. Press Edit to change the wording yourself, or Refine with AI with an instruction like make it shorter. Then press Apply to write the change to Shopify, or Dismiss if it does not fit your brand.
Bulk actions and History
For volume, select rows in the table and press Bulk AI generate content to draft. Then press Apply changes. A confirmation dialog names how many changes across how many items go live. Afterwards the History tab lists each applied change with Revert and a Live on store badge that verifies it against the real storefront value.
What stays under your control?
- Nothing reaches your storefront until you press Apply.
- Bulk apply names exactly how many changes go live before it runs.
- Every applied change stays revertible from History.
- Automatic applying is a Growth private beta — off unless you ask for it.
Which plans include it?
action plan runs per month
- Essential3
- Business8
- Growth15
Questions about recommendations
Help center · Read the guideCan I edit a draft before applying?
Yes. Use Edit to change the wording yourself, or Refine with AI with an instruction like make it shorter. If you edit or refine a change that was already approved, it reopens for approval. Nothing is written to Shopify until you press Apply.
What happens after I apply?
The change is written to Shopify and its status moves to Applied, then Measuring. Sphen.ai waits for enough data to judge it, which takes about two weeks. On Overview, Measured impact then sorts the change into Improved, Worsened, No measurable movement or Insufficient data.
Can I undo a change?
Yes. Open Recommendations → History and use Revert on the change. If someone edited the field in Shopify after Sphen.ai applied it, you get a warning first. Check the current value in Shopify, then choose Revert anyway or cancel, so a newer edit is not overwritten by accident.
Does Sphen.ai apply changes on its own?
Not by default. Automatic applying is part of the Growth plan and currently a private beta that is not enabled for every store. Ask support if you want it. Until then you apply every change yourself. Auto-applied changes stay revertible from Recommendations → History.
Why does an item show No AI fields?
Every open action on that item concerns a field no AI can invent, such as vendor, category, GTIN or image alt. Those need a manual edit in Shopify. Product category is the common case: add a product type, or pick the category directly in Shopify.
What if a bulk apply fails partly?
Some writes did not land. Changes are applied per field, so part of the batch can be live while the rest is still open. Reload the tab and apply what is still open. Persistent failures appear as failed jobs under Activity, with the error text.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.