Consistency beats bursts
Search engines and AI assistants favour stores that keep answering questions. Three posts in one week and silence after helps nobody.
A new article every week, planned from your catalog, published only when you say so.
Turn on auto-write and Sphen.ai drafts one blog post a week from your product catalog and open buying questions. You review it, or let approved posts publish to the blog you chose.
Can Sphen.ai write blog posts automatically?
Yes. With auto-write on, Sphen.ai drafts one Shopify blog post a week from your catalog and the buying questions it tracks. Drafts wait for your review by default; with auto-publish enabled, approved drafts are published to the blog you chose. Both switches are off until you turn them on, and auto-publish stops whenever auto-write is off.
Updated:
The blog goes quiet the moment the launch is over.
Topics are the hard part
Knowing what to write about, and which products to feature, costs more time than writing.
Publishing needs a gate
An article that goes live unseen is a risk. One that waits forever for review never goes live.
How does weekly auto-blog work?
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Switch auto-write on
In Content, turn on auto-write and pick the target blog. Sphen.ai plans a topic from your catalog coverage and the buying questions it tracks.
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A draft arrives weekly
Each week one draft appears in Drafts with featured products, FAQs and structured data, scored for quality, SEO and GEO.
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Review, or auto-publish
Approve and publish yourself, or enable auto-publish so approved drafts go to the blog you selected. Switching auto-write off also stops auto-publish.
What do you see in the app?
The auto-write card
Content shows the auto-write switch, the target blog picker and the plan progress for the month. Weekly drafts count against your plan's blog allowance.
Drafts with products and FAQs
Each draft features products from your catalog, answers buying questions, carries FAQPage and BlogPosting structured data and shows its quality, SEO and GEO scores.
Published list and activity
Published posts appear in the published list with a link to the storefront, and every publish is a job in the Activity log.
What stays under your control?
- Auto-write is off by default and per store.
- Auto-publish only runs while auto-write is on and a target blog is chosen.
- Every published post stays editable in Shopify and listed in the activity log.
Which plans include it?
blog posts per month
- Essential5
- Business20
- Growth30
Questions about weekly auto-blog
Help center · Read the guideHow does Sphen.ai choose topics?
From catalog coverage and tracked buying questions: topics your products can answer and that are not yet covered on your blog.
Can I edit a draft before it publishes?
Yes. Every draft is editable in the draft review, including featured products and FAQs.
What happens when my monthly allowance is used up?
Auto-write pauses until the allowance resets at the start of the next month. Nothing already published is affected.
Can I turn auto-publish off but keep auto-write?
Yes. Then drafts keep arriving weekly and wait for your review.
Which blog does it publish to?
The one you pick in the auto-write card. If the store has several blogs you choose the target once; it can be changed any time.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.