Claims you cannot make
A draft that promises “clinically proven” or “100% recyclable” without proof is a legal risk, not a conversion win.
Rules every draft has to follow before it reaches your store.
Under Settings → Brand you set brand voice, approved and prohibited claims, legal requirements and verified product facts. Every AI proposal is checked against them when it is written and again when it is applied.
What are brand guardrails in Sphen.ai?
Brand guardrails are the rules every AI draft in Sphen.ai has to follow. Under Settings → Brand you record brand voice, description, audience and brand knowledge, list approved and prohibited claims with legal requirements and required evidence, and keep verified product facts. Each proposal is checked against these rules when it is generated and again when it is applied.
Updated:
AI copy is only useful if it says what you are allowed to say.
Facts the model has to guess
Materials, compatibility, shipping and returns are not in the product title. Without a source, the model fills the gap.
A brief that lives elsewhere
The brand brief sits in a document or in someone's head, and every tool gets a different version of it.
How does brand guardrails work?
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Describe the brand
Understand your brand holds Brand voice, Brand description, Target audience and Brand knowledge — the brief you would hand a copywriter. Import folder or files reads .md, .txt and .csv files into it.
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Control the claims
Control claims lists Approved claims and Prohibited claims, plus Legal requirements and Required evidence. A claim cannot be approved and prohibited at the same time.
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Record product facts
Reliable product facts holds one fact per row with an attribute, a source and an approval state. Only approved facts are given to the model.
What do you see in the app?
Three sections on one card
The Brand rules card under Settings → Brand has three sections: Understand your brand, Control claims and Reliable product facts. Save guardrails stores all of them at once; Discard drops unsaved edits. After saving, new AI proposals use the updated guardrails.
Product facts with provenance
Each fact carries an attribute — Audiences, Use cases, Benefits, Materials, Compatibility, Proof or Shipping & returns — a source (Merchant, Catalog or Derived) and an approval state (Approved, Pending or Rejected). The attribute is suggested from the text of the fact; your choice always wins.
Where the rules apply
Catalog drafts, FAQ answers and Digital PR drafts are checked against the guardrails. Brand knowledge also feeds blog generation and the agents.md draft, so the same brief reaches every surface.
What stays under your control?
- Guardrails are checked when a draft is written and again when you apply it.
- A draft that contains a prohibited claim or an unapproved fact is rejected, not written.
- Save guardrails changes future proposals only; applied content stays as it is until you change it.
Which plans include it?
Included in every plan, with no separate quota.
Questions about brand guardrails
Help center · Read the guideWhat happens to a draft that breaks a rule?
It is rejected. Sphen.ai checks every AI output for prohibited claims and for product facts that are pending or rejected, both when the draft is generated and when you apply it. A rejected draft is never written to Shopify.
How are guardrails different from the brand profile?
The brand profile from onboarding holds business name, category, audience, markets and tone. Guardrails add what the profile cannot: claims you allow or forbid, legal requirements, required evidence and verified product facts. Where guardrail fields are empty, the confirmed profile values are used.
Can I import an existing brand brief?
Yes. Import folder or files under Brand knowledge reads .md, .txt and .csv files up to 200 KB each and appends their text for review. The import happens in your browser, and you edit the result before saving.
Do guardrails change content that is already live?
No. Saving guardrails affects new proposals only. Content you applied earlier stays as it is until you regenerate or edit it.
Where do product facts come from?
You add them yourself as Merchant facts, or they come from the catalog or are derived from it. Facts from the catalog can be used while they are still pending; everything else needs your approval first.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.