Crawlers locked out
One Disallow line for GPTBot, PerplexityBot or ClaudeBot and no AI assistant reads your catalog, however good the copy.
Checks on robots.txt, schema and theme that decide whether AI can read your store.
Beyond single products, Sphen.ai checks your storefront as a whole: robots.txt and AI crawlers, noindex and snippet directives, Organization and WebSite schema, headings, navigation and trust elements. Each finding comes with guidance for your theme.
What does the AI Trust audit check?
The AI Trust audit checks your Shopify storefront as a whole. It fetches robots.txt, llms.txt, the homepage and a product page and looks for blocked AI crawlers, missing sitemap references, noindex and snippet directives, canonical mismatches, missing Organization, WebSite and review schema, heading structure, navigation links and product page trust elements. Each finding becomes a review-only recommendation with guidance.
Updated:
A perfect product page does not help if the storefront blocks the reader.
Missing store-level schema
Without Organization and WebSite schema, engines have no stable identity for your brand and no search action to follow.
Theme signals nobody audits
Noindex leftovers, two H1s, navigation that links to search results: small theme decisions that quietly cost visibility.
How does AI Trust audit work?
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The storefront is fetched
Sphen.ai reads your robots.txt, llms.txt, homepage and a product page the way a crawler does, and records what it finds.
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Findings become recommendations
Each gap appears in Recommendations under AI Trust audit, with the signal, the current value, the threshold and the fix.
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You change the theme, the audit verifies
AI Trust actions are review-only. You update theme, policy pages or schema, rerun the audit, and the finding closes when the signal is verified.
What do you see in the app?
One card in Recommendations
Store-level findings are grouped under AI Trust audit: N recommendations for your theme & policies. A banner explains that these actions are review-only: use the guidance to update your theme, policy pages, schema or app configuration, then rerun the audit.
What is checked
Make robots.txt reachable, Allow AI crawlers, Reference sitemap in robots.txt, Make storefront crawlable, Remove storefront noindex, Remove snippet blockers, Fix homepage canonical, Add WebSite search schema, Add Organization schema, Improve external trust signal, Add review schema, Make content visible without JavaScript, Fix homepage heading structure, Point navigation to category pages, Add categories to navigation and Add product page trust elements.
Evidence per finding
Each recommendation shows the signal, the current value where there is one — for example the list of blocked bots or the navigation links pointing at search results — the threshold, and a concrete recommendation for the theme.
What stays under your control?
- AI Trust actions never write to your theme or your policy pages.
- Every finding names the signal, the current value and the threshold it was checked against.
- Findings stay open until the next audit verifies the change.
Which plans include it?
Included in every plan, with no separate quota.
Questions about AI Trust audit
Help center · Read the guideWhich AI crawlers does the audit look for?
Allow AI crawlers checks whether GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot and ClaudeBot are allowed in your robots.txt. Blocked bots are listed as the current value, so you know exactly which rule to change.
Does Sphen.ai change my theme?
No. AI Trust actions are review-only. Sphen.ai describes what to change in your theme, navigation, policy pages or schema; you make the change and the next audit verifies it. For structured data, the Sphen.ai Structured Data app embed can supply Organization, WebSite and Product schema once you activate it in the theme editor.
Why is my storefront marked as not crawlable?
Make storefront crawlable fires when the homepage does not return a normal HTML page to a crawler — typically a password page, bot protection or a redirect loop. Until that is fixed, the other checks cannot run.
What are product page trust elements?
Add product page trust elements checks one product page for Product schema, customer reviews, related products and a size or usage guide, and lists which of them are missing.
When does a finding close?
When the next audit verifies the signal. AI Trust actions stay open until then and are never bulk-applied.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.