Half-translated storefronts
Shoppers hit language gaps mid-funnel, and AI assistants answering in that language cite a complete page from someone else.
For multilingual stores
Every storefront language complete — and found in AI answers.
For stores selling in more than one language. Sphen.ai prepares translations for the languages already in your Shopify store, keeps your protected terms, and pushes only what you approve.
In short
How does Sphen.ai translate a multilingual Shopify store?
Sphen.ai prepares translations for the storefront languages you have already added in Shopify. It translates title, description, SEO title and SEO description on products and collections, in the writing style you set and with your protected terms left untouched. Every translation is a proposal you review before you push it, and every pushed translation can be reverted.
Updated:
What gets in the way
Shoppers hit language gaps mid-funnel, and AI assistants answering in that language cite a complete page from someone else.
Brand names in the wrong words
Machine translation rewrites product and brand names that should never change.
Overwriting good work
Bulk translation tools replace translations your team already wrote.
Features
What you run with Sphen.ai
TranslationsEvery storefront language complete, reviewed before it ships.Explore →
Brand profileDrafts that sound like your brand, not like a template.Explore →
SEO titles & metaThe first lines Google and AI read, written on purpose.Explore →
Citation shareSee how often each AI assistant cites your store.Explore →
Prompt trackingTrack the questions your buyers actually ask AI assistants.Explore →
Structured dataStructured data on every page, without touching your theme code.Explore →
In the app
How do you work through a new language?
Set languages, style and protected terms
Add the language in Shopify first, because Sphen.ai only prepares translations for languages that already exist in your store. Then open Settings → Brand, tick the language under Storefront languages and choose a writing style: Match source, Informal or Formal. List your brand and product names as protected terms, one per line, and save the language settings. If prompted, grant the permission to write translations.
Generate and review proposals
Open Recommendations and go to the Translations tab of the All recommendations table. Press Generate translations. Nothing is written to Shopify at this stage. Compare the Proposal column with the Source column, then push single rows or everything that is ready. Translations that already existed are marked Existing translation kept, and replacing one takes an explicit Overwrite with a confirmation.
Publish the language when it is complete
Publishing a language to shoppers is a separate step under Storefront languages. Wait until the core content is translated, because anything without a translation falls back to your store language. Afterwards, watch the statuses. Source changed means the original text moved and the proposal should be regenerated. Changed elsewhere means someone edited the translation in Shopify after it was generated.
You stay in control
What stays under your control?
- Generating creates proposals, pushing writes them, publishing a language is a separate step.
- Existing translations are kept unless you choose Overwrite.
- Every pushed translation can be reverted.
Plans
Pick a plan by catalog size
- Essential$25
- Business$109
- Growth$219
per month · Billed through Shopify, cancel anytime from your Shopify admin. Start with a free trial on Essential.
Questions
Questions
Which languages can Sphen.ai translate into?
The storefront languages you have already added in Shopify and ticked under Settings → Brand. Sphen.ai does not add languages to your store. You add them in Shopify first, and the Storefront languages card links there with Manage languages in Shopify. Then you tick each language Sphen.ai should prepare translations for.
Can I control the tone?
Yes. Set a writing style per language (Match source, Informal or Formal) and list protected terms that are never translated. Protected terms are usually brand and product names, entered one per line. Both settings live under Settings → Brand in the Storefront languages card and apply to the translations you generate.
Does generating publish the language?
No. Generating, pushing and publishing to the storefront are three separate decisions. Generating creates proposals, pushing writes them to Shopify, and publishing makes the language visible to shoppers. Publish only once the core content is translated, because anything without a translation falls back to your store language.
Which fields get translated?
Title, description, SEO title and SEO description on products and collections. You review every proposal next to its source text in the Translations tab before you push it. Text without a translation falls back to your store language once the language is published, so check coverage first.
Will Sphen.ai overwrite translations we already have?
Not on its own. Translations that were already in Shopify are marked Existing translation kept. Replacing one requires an explicit Overwrite with a confirmation. If someone edits a translation in Shopify after Sphen.ai generated its proposal, the row is marked Changed elsewhere so you can check before you push.
Can I undo a pushed translation?
Yes. Every pushed translation can be reverted. If the revert reports that there is nothing to revert, the live translation already matches the value you would restore, so no change was needed. Translation jobs also appear in the Activity log, where you can filter by the Translations type.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.