Answers buried or missing
Shipping, sizing and care questions end up in support tickets instead of on the page.
Content · FAQ generator
Direct answers, visible to shoppers and readable by machines.
Sphen.ai drafts question-and-answer pairs for your store. Approved FAQs publish as a visible block on your storefront plus matching FAQPage structured data.
In short
What is the FAQ generator in Sphen.ai?
The FAQ generator is the FAQs tab under Content in Sphen.ai. It drafts question-and-answer pairs for your Shopify store. You review and approve each answer, then publish. Approved FAQs appear as a visible block on your storefront with matching FAQPage structured data, once you enable the Sphen.ai FAQs app embed in your theme editor.
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The problem
Shoppers ask questions your pages never answer.
Nothing quotable
AI assistants lift direct question-and-answer text. A product page without it gives them nothing to use.
Schema done by hand
Keeping FAQPage markup in sync with the visible text is fiddly theme work nobody wants.
How it works
How does FAQ generator work?
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01
Review the drafted answers
The FAQs tab in Content lists every drafted pair with its status, so you can see what is generated, approved and published.
Demo store · sample data -
02
Switch on the embed once
Enable the Sphen.ai FAQs app embed in your theme editor. It renders the visible block and its FAQPage data together — no theme code is edited.
Demo store · sample data -
03
Give assistants an answer to cite
Published FAQs put a direct answer on the page. Check your tracked prompts over time to see which pages AI answers pick up.
Demo store · sample data
In the app
What can you do in the FAQs tab?
Drafted questions and answers
Open Content and switch to the FAQs tab. It lists every drafted question-and-answer pair with its status, so you can tell what is generated, what is approved and what is published. Read each answer before you approve it. Every pair stays a draft until you approve and publish it, so nothing reaches shoppers that you have not checked yourself first.
The Sphen.ai FAQs embed
The visible block ships as its own theme app embed. In the Shopify theme editor, open App embeds in the left sidebar, switch on Sphen.ai FAQs and save the theme. The embed outputs the FAQ block and its FAQPage data together. Switch it off and both disappear. Embeds apply to your live theme only, so repeat the step after you publish a new theme.
Structured data switches
The Sphen.ai Structured Data embed sits in the same list. Under Schema types you switch on Organization & WebSite, Product, Article / BlogPosting, Breadcrumbs and FAQ schema. If your theme or another app already outputs the same structured data, turn off the matching switch. Back in the app, the Connections & status card under Settings → Integrations shows whether Structured data (JSON-LD) is Active.
You stay in control
What stays under your control?
- Every answer is a draft until you approve and publish it.
- Nothing appears on the storefront until you enable the Sphen.ai FAQs embed.
- Switch the embed off and the block and its FAQPage data disappear together.
Plans
Which plans include it?
Included in every plan, with no separate quota.
Approved FAQs don't show on my store. Why?
The visible block lives in the separate Sphen.ai FAQs embed. Open App embeds in the theme editor, switch it on and save the theme. Make sure you edited the published theme and not a draft copy, because the embeds apply to your live theme only.
Does Sphen.ai edit my theme code?
No. The FAQ block ships as a theme app embed that you switch on yourself. Shopify injects it at render time, so your theme files stay untouched. Switching the embed off removes the output immediately, and removing the app removes it as well.
Is the structured data separate from the visible text?
No. The Sphen.ai FAQs embed outputs the visible block together with its matching FAQPage data, and switches both on or off as a whole. The markup and the text shoppers read come from the same approved FAQs, so you do not maintain schema by hand.
Do I have to enable the embed again after a theme change?
Yes. App embeds are set per theme. After you publish a new theme, open App embeds in the theme editor and switch Sphen.ai FAQs on again. Until then the new theme renders no FAQ block and no FAQPage data, even if your FAQs are approved.
Does the FAQ block slow down my storefront?
The embeds output JSON-LD script blocks and, if you enable it, the FAQ block. They load no external script and no render-blocking resource. Shopify injects theme app embeds at render time, and switching an embed off removes its output immediately.
My theme already outputs FAQ structured data. What should I do?
Avoid two sources for the same schema. Turn off the matching schema switch inside the Sphen.ai Structured Data embed, or disable the output of the other app or theme. Duplicate structured data causes errors in Google Merchant Center and can cost you rich results.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.