Questions, not keywords
Buyers ask assistants full questions with a use case, a budget and a comparison in them. A keyword list misses most of that.
AI visibility · Prompt tracking
Track the questions your buyers actually ask AI assistants.
Sphen.ai builds a panel of buyer prompts from your catalog, lets you add your own with intent and language, and asks them on every scan.
In short
What is prompt tracking in Sphen.ai?
Prompt tracking is a fixed panel of buyer questions that Sphen.ai asks AI assistants on every scan. The first prompts are generated from your synced catalog. You add your own with an intent and a language, delete the ones that do not fit, and read visibility, win rate and movement for each prompt.
Updated:
The problem
Keywords are not how buyers ask AI.
The wrong panel
Generic prompt sets track questions nobody in your market asks, and skip the ones that decide a purchase.
One market, one language
A store selling in two languages gets two different sets of answers. Tracking only one hides half the picture.
How it works
How does prompt tracking work?
-
01
Start with a catalog-built panel
On the first scan, Sphen.ai generates buyer prompts from your synced catalog. Start it from the AI visibility scan card on Overview; it runs in the background.
Demo store · sample data -
02
Add the questions you hear
In the Prompts deep dive, open Custom prompts, enter a prompt, pick an Intent and a Language, and press Add prompt. It joins the next scan.
Demo store · sample data -
03
Read each prompt on its own
Every prompt carries its visibility, win rate and movement. Rankings shows, per prompt and engine, where you appear and where you are missing.
Demo store · sample data
In the app
What do you see in the app?
The prompt panel
On Analytics, open the AI visibility deep dives dropdown and pick Prompts. The Custom prompts tab shows the panel Sphen.ai generated from your catalog, together with the prompts you added yourself. Each row is one buyer question. You can remove a prompt with Delete if it does not reflect your market. Results collected in earlier scans stay in those past runs.
Add a custom prompt
Under Add a custom prompt you enter the question the way a buyer would ask it. You pick an Intent and a Language, then press Add prompt. The prompt joins the next scan, so results appear once that scan has finished. How many prompts you can track depends on your plan. The plans are compared under Settings → Plans.
Results per prompt
Every prompt shows its visibility, its win rate and how it moved. Gainers and Losers list the prompts with week-over-week movement. Open a prompt to see the competitors mentioned in the same answers. Some rows carry a real-browser evidence badge. The Rankings deep dive adds engine coverage per prompt, so an empty cell shows you an assistant that answers the question without your store.
You stay in control
What stays under your control?
- You decide the panel: add prompts, delete the ones that do not fit your market.
- Deleting a prompt keeps the results already collected in past runs.
- Scores are sampled averages, labelled as such — read the trend across scans.
Plans
Which plans include it?
tracked prompts included
- Essential10
- Business20
- Growth35
Where do the first prompts come from?
Sphen.ai generates them from your synced catalog. You see the full panel under Custom prompts in the Prompts deep dive. If a generated prompt does not match how your buyers ask, delete it and add your own wording instead.
Can I track prompts in another language?
Yes. Each custom prompt has its own Language, so you can track the questions of each market separately. A store that sells in two languages can keep prompts in both and compare, prompt by prompt, how assistants answer in each one.
What does the Intent field do?
It labels what the buyer is trying to do with the question, so you can read prompts of the same kind together. You set it together with the Language when you add a prompt under Add a custom prompt in the Prompts deep dive.
When does a new prompt show results?
A custom prompt joins the next scan. Results appear once that scan finishes. Scans run in the background, so you can leave the page. You start one with Start scan now on the AI visibility scan card on Overview.
How many prompts can I track?
The number of tracked prompts depends on your plan. Essential, Business and Growth each include a different amount, which you can compare under Settings → Plans. To keep the panel focused, delete prompts that no longer fit your market.
What happens to the results when I delete a prompt?
Results already collected stay in the past runs, so earlier scans remain readable. The prompt itself leaves your panel. You delete a prompt with Delete in the Custom prompts tab of the Prompts deep dive on Analytics.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.