Four formats
ChatGPT shopping, Google Merchant, AI crawlers and agents each read product data differently.
AI shopping · Product feeds
One synced catalog, a feed for every AI shopping surface.
Sphen.ai serves your synced catalog as product feeds for OpenAI, Google Merchant, schema.org JSON-LD and llms-products.txt — with coverage shown for each.
In short
Which product feeds does Sphen.ai provide for Shopify?
Sphen.ai serves your synced catalog as four product feeds: OpenAI / ChatGPT as JSON, Google Merchant as TSV, schema.org JSON-LD and llms-products.txt. You find them under Settings → AI readability, each with its coverage. Sphen.ai provides the feed. You decide where to connect it, for example as a product source in Google Merchant Center.
Updated:
The problem
Each AI surface wants your catalog in its own format.
Stale exports
A feed exported by hand is out of date the day a price or stock level changes.
Silent gaps
Products that are missing from a feed simply do not exist for the assistant reading it.
How it works
How does product feeds work?
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01
Pick the feed
Under Settings → AI readability, each feed shows its coverage: OpenAI / ChatGPT (JSON), Google Merchant (TSV), schema.org JSON-LD, and llms-products.txt grouped by product type.
Demo store · sample data -
02
Connect Google Merchant Center
Copy the Google product source URL and add it in Merchant Center under Products → Add product source. Google checks it for updates automatically. Download is there too.
Demo store · sample data -
03
Close the gaps
Products with weak feed data surface as recommendations such as Improve feed readiness, drafted and applied like any other fix.
Demo store · sample data
In the app
What do you see under AI readability?
Four feeds with coverage
Open Settings → AI readability. Each feed is listed with its coverage: OpenAI / ChatGPT as a JSON product feed, Google Merchant as a TSV with one row per product, schema.org JSON-LD, and llms-products.txt, grouped by product type. The feeds are built from your synced catalog. They show what is in Shopify and nothing invented, so gaps in a feed point to gaps in your product data.
Google product source URL
For Google Merchant, the app shows a Google product source URL that you can copy. In Merchant Center, add it under Products → Add product source. Google then checks the URL for updates automatically. If you prefer a file, use Download to get the TSV. Sphen.ai does not connect the feed for you. You decide where your catalog data goes.
Recommendations for weak feed data
Products with weak feed data surface as recommendations, for example Improve feed readiness. You open them in Recommendations, see the current value next to the drafted one and decide with Apply or Dismiss. Fixes to the underlying product data always go through your approval. Nothing is written to your store until you apply it, and every applied change can be reverted under History.
You stay in control
What stays under your control?
- Feeds are built from your synced catalog — they show what is in Shopify, nothing invented.
- You decide where a feed goes: Sphen.ai serves it, you connect it.
- Fixes to the underlying product data still go through Recommendations and your approval.
Plans
Which plans include it?
Included in every plan, with no separate quota.
Which feeds are available?
OpenAI / ChatGPT as a JSON product feed, Google Merchant as a TSV with one row per product, schema.org JSON-LD, and llms-products.txt. All four are listed under Settings → AI readability, and each one shows its coverage.
How do I get my feed into Google Merchant Center?
Copy the Google product source URL in Sphen.ai and add it in Merchant Center under Products → Add product source. Google checks the URL for updates automatically. You can also download the TSV if you want to work with a file instead.
What is llms-products.txt?
An agent-readable digest of your catalog, grouped by product type. It gives AI agents a compact text version of what you sell. Like the other feeds, it is built from your synced catalog and listed under Settings → AI readability.
Do feeds update when my catalog changes?
Feeds are built from your synced catalog, so they follow the product data Sphen.ai has synced from Shopify. For Google Merchant, Google checks the product source URL for updates automatically. You do not have to export a new file by hand.
Does Sphen.ai submit my feed to ChatGPT or Google for me?
No. Sphen.ai serves the feeds and you connect them. For Google Merchant you add the product source URL in Merchant Center yourself. This way you stay in control of where your catalog data is sent and which surfaces receive it.
Where do I see whether products have weak feed data?
Each feed under Settings → AI readability shows its coverage. Products with weak feed data also surface as recommendations such as Improve feed readiness. You review them in Recommendations and apply them like any other fix, with your approval for each change.
See it on your own catalog.
Install Sphen.ai, let it read your store, and decide exactly what goes live.