# A new article every week, planned from your catalog, published only when you say so.

Turn on auto-write and Sphen.ai drafts one blog post a week from your product catalog and open buying questions. You review it, or let approved posts publish to the blog you chose.

Canonical: https://sphen.ai/features/auto-blog/

## Can Sphen.ai write blog posts automatically?

Yes. With auto-write on, Sphen.ai drafts one Shopify blog post a week from your catalog and the buying questions it tracks. Drafts wait for your review by default; with auto-publish enabled, approved drafts are published to the blog you chose. Both switches are off until you turn them on, and auto-publish stops whenever auto-write is off.

## What do you see in the app?

- **The auto-write card**: Content shows the auto-write switch, the target blog picker and the plan progress for the month. Weekly drafts count against your plan's blog allowance.
- **Drafts with products and FAQs**: Each draft features products from your catalog, answers buying questions, carries FAQPage and BlogPosting structured data and shows its quality, SEO and GEO scores.
- **Published list and activity**: Published posts appear in the published list with a link to the storefront, and every publish is a job in the Activity log.

## The problem

The blog goes quiet the moment the launch is over.

- **Consistency beats bursts**: Search engines and AI assistants favour stores that keep answering questions. Three posts in one week and silence after helps nobody.
- **Topics are the hard part**: Knowing what to write about, and which products to feature, costs more time than writing.
- **Publishing needs a gate**: An article that goes live unseen is a risk. One that waits forever for review never goes live.

## How it works

1. **Switch auto-write on**: In Content, turn on auto-write and pick the target blog. Sphen.ai plans a topic from your catalog coverage and the buying questions it tracks.
2. **A draft arrives weekly**: Each week one draft appears in Drafts with featured products, FAQs and structured data, scored for quality, SEO and GEO.
3. **Review, or auto-publish**: Approve and publish yourself, or enable auto-publish so approved drafts go to the blog you selected. Switching auto-write off also stops auto-publish.

## You stay in control

- Auto-write is off by default and per store.
- Auto-publish only runs while auto-write is on and a target blog is chosen.
- Every published post stays editable in Shopify and listed in the activity log.

## Questions

### How does Sphen.ai choose topics?

From catalog coverage and tracked buying questions: topics your products can answer and that are not yet covered on your blog.

### Can I edit a draft before it publishes?

Yes. Every draft is editable in the draft review, including featured products and FAQs.

### What happens when my monthly allowance is used up?

Auto-write pauses until the allowance resets at the start of the next month. Nothing already published is affected.

### Can I turn auto-publish off but keep auto-write?

Yes. Then drafts keep arriving weekly and wait for your review.

### Which blog does it publish to?

The one you pick in the auto-write card. If the store has several blogs you choose the target once; it can be changed any time.